PERFORMANCE EXCEPTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION TERHADAP BEHAVIORAL INTENTION DAN TECHNOLOGY USE DALAM BERINVESTASI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRIDINANTI DI PALEMBANG

RIZKI, RAHMA SARI (2026) PERFORMANCE EXCEPTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION TERHADAP BEHAVIORAL INTENTION DAN TECHNOLOGY USE DALAM BERINVESTASI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRIDINANTI DI PALEMBANG. S-1 thesis, 021008 Universitas Tridinanti.

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Abstract

Abstrak Rahma Sari Rizki, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation terhadap Behavioral Intention dan Technology Use dalam Berinvestasi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tridinanti. (Dibawah bimbingan Ibu Dr. Msy. Mikial, SE, M.si., Ak., CA., CSRS dan Bapak Firmansyah Arifin, S.E.,MM.,Ak.CA.CSRS) Penelitian ini bertujuan untuk menganalisis pengaruh performance expectancy, effort expectancy, social influence, facilitating conditions, dan hedonic motivation terhadap behavioral intention dan technology use dalam berinvestasi pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tridinanti. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 91 responden yang dipilih menggunakan teknik cluster sampling. Data dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa performance expectancy, effort expectancy, social influence dan hedonic motivation berpengaruh positif dan signifikan terhadap behavioral intention. Selanjutnya, behavioral intention dan facilitating conditions terbukti berpengaruh positif dan signifikan terhadap technology use. Temuan ini mengindikasikan bahwa niat mahasiswa untuk menggunakan teknologi investasi lebih dipengaruhi oleh persepsi manfaat dan pengalaman menyenangkan, serta didukung oleh ketersediaan fasilitas dan infrastruktur yang memadai. Penelitian ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan model UTAUT pada konteks perilaku investasi mahasiswa serta menjadi referensi praktis bagi institusi pendidikan dan penyedia platform investasi digital. Kata kunci: Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Behavioral Intention, Technology Use, Investasi Digital xiii ABSTRACT Rahma Sari Rizki, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Hedonic Motivation on Behavioral Intention and Technology Use in Investing among Students of the Faculty of Economics and Business, Tridinanti University. (Under the guidance of Dr. Msy. Mikial, SE, M.si., Ak., CA., CSRS and Mr. Firmansyah Arifin, SE, MM., Ak.CA., CSRS) This study aims to analyze the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation on behavioral intention and technology use in investing among students of the Faculty of Economics and Business, Tridinanti University. This study used a quantitative approach with a survey method by distributing questionnaires to 91 respondents selected using cluster sampling. Data were analyzed using Partial Least Squares– Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3.2.9 software. The results showed that performance expectancy, effort expectancy, social influence and hedonic motivation had a positive and significant effect on behavioral intention. Furthermore, behavioral intention and facilitating conditions were shown to have a positive and significant effect on technology use. These findings indicate that students' intention to use investment technology is more influenced by perceived benefits and enjoyable experiences, and supported by the availability of adequate facilities and infrastructure. This research is expected to provide theoretical contributions in the development of the UTAUT model in the context of student investment behavior and serve as a practical reference for educational institutions and digital investment platform providers. Keywords: Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Behavioral Intention, Technology Use, Digital Investment

Item Type:	Thesis (S-1)
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi > S1 Akuntansi
Depositing User:	Ny RAHMA SARI RIZKI
Date Deposited:	11 Apr 2026 01:30
Last Modified:	11 Apr 2026 01:30
URI:	http://repository.univ-tridinanti.ac.id/id/eprint/10834

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