Items where Author is "BOBBY, KURNIAWAN ISKANDAR"

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Thesis

BOBBY, KURNIAWAN ISKANDAR (2020) PENGARUH GAYA HIDUP, EKUITAS MEREK DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN TELEPON SELULER MEREK IPHONE ( STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI PROGRAM STUDI MANAJEMEN UNTIVERSITAS TRIDINANTI PALEMBANG). S-1 thesis, 021008 UNIVERSITAS TRIDINANTI.

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