RPENGARUH PROMOSI, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AMDK MEREK LE MINERALE (Studi Kasus di Kecamatan Seberang Ulu 1 Palembang).

M, MUSLIM (2026) RPENGARUH PROMOSI, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AMDK MEREK LE MINERALE (Studi Kasus di Kecamatan Seberang Ulu 1 Palembang). S-1 thesis, 021008 Universitas Tridinanti.

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Abstract

ABSTRAK MUSLIM, Pengaruh Promosi, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian AMDK merek Le Minerale (studi kasus di Kecamatan Seberang Ulu 1 Palembang). (Di Bawah Bimbingan Bapak Rudi Chairudin S.E,.MP Dan Bapak H. Hisbullah Basri S.E,.M.Si Penelitian ini bertujuan untuk mengetahui apakah ada Pengaruh Promsi, Harga Dan Kualitas Produk Terhadap Keputusan pembelian AMDK merek Le Minerale ( studi kasus di Kecamatan Seberang Ulu 1 Palembang ). Sampel dalam penelitian ini sebanyak 100 orang responden dari masyarakat yang ada di Kecamatan Seberang Ulu 1 Palembang. Teknik analisis yang digunakan adalah analisis linier berganda yang diolah dengan menggunakan bantuan program komputer Statistical Product and Service Solution ( SPSS) versi 27. Hasil penelitian menunjukkan bahwa Promosi, Harga dan Kualitas Produk pengaruh secara simultan terhadap Keputusan pembelian Pada AMDK Le Minerale ( studi kasus di Kecamatan Seberang Ulu 1 Palembang ) dengan nilai sig F 0,000 < 0,05 dengan persamaan regresi linear berganda Y = 12,656 + 0,368X1 + 0,122X2 + 0,858X3. Promosi memiliki pengaruh secara parsial terhadap Keputusan pembelian Pada AMDK Le Minerale dengan nilai sig sebesar 0,001 < α = 0,05. Harga tidak pengaruh secara parsial terhadap Keputusan pembelian Pada AMDK Le Minerale dengan nilai sig sebesar 0,201 < α = 0,05. Kualitas Produk memiliki pengaruh secara Keputusan Pembelian Pada AMDK Le Minerale dengan nilai sig sebesar 0,001 < α = 0,05. Kata Kunci : Promosi, Harga, Kualitas Produk, Keputusan Pembelian xii ABSTRACT MUSLIM: The Influence of Promotion, Price, and Product Quality on Purchasing Decisions for Le Minerale Brand Bottled Drinking Water (a case study in Seberang Ulu 1 District, Palembang). (Under the guidance of Mr. Rudi Chairudin S.E., MP. and Mr. H. Hisbullah Basri S.E., M.Si. This study aims to determine the influence of promotion, price, and product quality on purchasing decisions for Le Minerale brand bottled water (a case study in Seberang Ulu 1 District, Palembang). The sample in this study consisted of 100 respondents from the community in Seberang Ulu 1 District, Palembang. The analysis technique used was multiple linear regression analysis (MLA) processed using the computer program Statistical Product and Service Solution (SPSS) version 27. The results show that promotion, price, and product quality simultaneously influence purchasing decisions for Le Minerale bottled water (a case study in Seberang Ulu 1 District, Palembang), with a significant F value of 0.000 < 0.05, with a multiple linear regression equation of Y = 12.656 + 0.368X1 + 0.122X2 + 0.858X3. Promotion has a partial influence on purchasing decisions for Le Minerale bottled water with a sig value of 0.001 <α = 0.05. Price does not have a partial influence on purchasing decisions for Le Minerale bottled water with a sig value of 0.201 <α = 0.05. Product quality has a partial influence on purchasing decisions for Le Minerale bottled water with a sig value of 0.001 <α = 0.05. Keywords: Promotion, Price, Product Quality, Purchasing Decisions

Item Type: Thesis (S-1)
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Tn M MUSLIM
Date Deposited: 09 Apr 2026 06:10
Last Modified: 09 Apr 2026 06:10
URI: http://repository.univ-tridinanti.ac.id/id/eprint/10741

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