PENGARUH CITRA TOKO, FASILITAS, DAN LOKASI, TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA TOKO SEMBAKO YUYUN DI PEDAMARAN OKI)

AULIA, WIDIYA MILI (2026) PENGARUH CITRA TOKO, FASILITAS, DAN LOKASI, TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA TOKO SEMBAKO YUYUN DI PEDAMARAN OKI). S-1 thesis, 021008 Universitas Tridinanti.

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Abstract

ABSTRAK WIDIYA MILI AULIA “Pengaruh Citra Toko, Fasilitas, dan Lokasi Terhadap Minat Beli Konsumen (Studi Kasus Pada Toko Sembako Yuyun di Pedamaran Oki)”. (Dibawah Bimbingan Bapak Amrillah Azrin, S.E.MM. dan Bapak Herlan Junaidi, S.E.,M.P.). Penelitian ini bertujuan untuk mengetahui pengaruh citra toko, fasilitas, dan lokasi terhadap minat beli konsumen pada Toko Sembako Yuyun di Pedamaran OKI. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik pengumpulan data melalui kuesioner. Populasi penelitian berjumlah 4.950 konsumen dengan sampel sebanyak 98 responden yang ditentukan menggunakan rumus Slovin. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, uji F, dan uji t dengan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa secara simultan citra toko, fasilitas, dan lokasi berpengaruh signifikan terhadap minat beli konsumen dengan nilai signifikansi uji F sebesar 0,001 < 0,05. Secara parsial, citra toko berpengaruh positif dan signifikan terhadap minat beli dengan nilai signifikansi 0,003 < 0,05, fasilitas berpengaruh positif dan signifikan dengan nilai signifikansi 0,001 < 0,05, serta lokasi berpengaruh positif dan signifikan dengan nilai signifikansi 0,001 < 0,05. Nilai Adjusted R Square sebesar 0,824 menunjukkan bahwa sebesar 82,4% variasi minat beli konsumen dapat dijelaskan oleh citra toko, fasilitas, dan lokasi, sedangkan sisanya sebesar 17,6% dipengaruhi oleh faktor lain di luar penelitian. Kata Kunci: Citra Toko, Fasilitas, Lokasi, Minat Beli Konsumen. xii ABSTRACT WIDIYA MILI AULIA "The Influence of Store Image, Facilities, and Location on Consumer Purchase Intention (A Case Study at Yuyun Grocery Store in Pedamaran, OKI)." (Under the guidance of Mr. Amrillah Azrin, S.E.MM. and Mr. Herlan Junaidi, S.E.,M.P.). This study aims to determine the influence of store image, facilities, and location on consumer purchase intention at Yuyun Grocery Store in Pedamaran, OKI. The research method used was a quantitative method with data collection through a questionnaire. The study population was 4,950 consumers, with a sample of 98 respondents determined using the Slovin formula. Data analysis techniques used included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, correlation coefficients, coefficients of determination, F-tests, and t-tests using SPSS version 26. The results showed that store image, facilities, and location simultaneously had a significant effect on consumer purchase intention, with an F-test significance value of 0.001 < 0.05. Partially, store image had a positive and significant effect on purchase intention, with a significance value of 0.003 < 0.05; facilities had a positive and significant effect, with a significance value of 0.001 < 0.05; and location had a positive and significant effect, with a significance value of 0.001 < 0.05. The Adjusted R Square value of 0.824 indicates that 82.4% of the variation in consumer purchase intention can be explained by store image, facilities, and location, while the remaining 17.6% is influenced by other factors outside the study. Keywords: Store Image, Facilities, Location, Consumer Purchase Intention.

Item Type:	Thesis (S-1)
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Ny WIDIYA MILI AULIA
Date Deposited:	30 Jul 2026 02:07
Last Modified:	30 Jul 2026 03:28
URI:	http://repository.univ-tridinanti.ac.id/id/eprint/11132

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